Building Bridges Between China and Germany
We are specialized to help Chinese companies in the mobility business establish a successful foothold in Germany and Europe. With deep industry expertise and many years of experience, we guide your company from the initial market analysis to a fully operational business.
What we do
From site selection and legal matters to workforce development – we provide comprehensive consulting and services from a single source (One-Stop-Shop), specifically tailored to your needs: efficient, practical, and results-driven. We help you overcome market entry challenges so you can focus on your core business.
Your Benefit
Benefit from 30+ years of mobility industry expertise in Germany. We understand the requirements of OEMs and the supplier industry and speak the language of small to large-sized businesses. Our support helps you avoid common pitfalls, save time and resources, and achieve success in Europe faster.
Decision Making
Market Analysis and Strategy Development
Analysis of European mobility market, identifying challenges for your business.
Business Setup
Business Setup and Site Selection
Advisory on local regulations, certifications and compliance for a business conduct according to German/European standards.
Support in selecting the best location for your project, assistance with company formation, legal requirements and operational setup. Finding the key personnel for you.
Business Execution
Sales, Logistics and Supply Chain
Development of sales strategies, optimization of logistics and supply chains. Building partnerships with OEM, aligning technical requirements with European standards.
How we work
SINOBIZ works as a management consultancy and is the central point of contact for your project (one-stop shop). We cooperate with the best experts on the German market and coordinate the required services for you - be it for compliance, HR, commercial and technical problem solving. We know that there are some special requirements in Germany and the European Union- we take care of them so that they do not become your problem!
Holger Spiegel (CEO)
With 30 years of industry experience, our automotive consultant is the ideal partner for Chinese companies entering the European market.
25 years at Bosch – one of the world’s leading automotive suppliers – have provided him with deep insights into technology, quality standards, and collaboration with OEMs. In addition, he spent five years as CEO of a renowned German mid-sized industrial company (200m EUR+ sales, 1000 employees), gaining first-hand experience in the challenges and success factors of German SMEs.
This unique combination of corporate know-how and mid-sized business expertise means you get a consultant who combines strategic insight with hands-on execution. He understands the requirements of the German and European market and knows how to drive international projects to success.
Whether setting up a production facility or negotiating with business partners, the consultant operates with confidence, practicality, and cultural sensitivity. Thanks to his 20 years experience with Chinese companies, he can navigate Chinese suppliers through complex market entry processes in Germany and Europe.
Together, we lay the foundation for your successful international growth !
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